
Enrich custom attributes in Attio
Connect MATAGI, define your enrichment rules, and let the data flow.
👉 If you'd prefer a guided setup with a MATAGI specialist, book a call
Install MATAGI
Find and install MATAGI directly in Attio. Simply navigate to Settings > Apps and search for Enrich.
Connect to MATAGI
When you connect MATAGI, webhooks are created automatically to handle enrichment requests. These ensure the right data is delivered to the right place at the right time.
Create a MATAGI account
When you connect for the first time, you'll be prompted to create a MATAGI account. Already a user? Just log in with your existing credentials. Quick and easy.
Start your Trial
Enjoy a 7-day free trial. No credit card required. Explore MATAGI and see how it fits your workflow.
Allow permissions
MATAGI needs permission to securely read and write data for enrichment. These include:
- Read and write records
- Read and write object configuration
- Read user management settings
- Read and write webhooks
You're Ready to Enrich
Choose any attribute you'd like to enrich, you can specify attributes for Company and People records separately.
Whenever a new Company or Person record is created the attributes above the line are automatically enriched, if you no longer want to enrich them then you can click the Remove button.
Configure Enrichment Directly in Attio
💡 You can also configure enrichment directly in Attio: just write your prompt in the attribute's description, click Save, and you're set. No need to leave Attio.
Enriching Individual Records
Need to enrich an existing record? Just select the row and click Enrich with MATAGI. Perfect for refreshing older records or testing new prompts.
If you've added new attributes, remember to turn on enrichment for them from Enrichment Settings when clicking the Enrich with Matagi button.
Tips & Best Practices
- ✅ Focus on website data. MATAGI excels at pulling information that's easy to find on a company's website.
- ✅ Think like an AI prompter. If a prompt doesn't deliver what you want, tweak it. Use single-row enrichment to test and refine until satisfied.
- ✅ Give examples for structure. If you want structured output (e.g., pricing info), include examples in your prompt to guide the format.
- ✅ Be patient for new domains. If MATAGI hasn't seen a domain before, it may take 5-30 minutes to gather fresh data. Future updates for that domain are much faster.
- ✅ Remember: MATAGI overwrites the attributes it enriches.
👉 Want expert guidance? Book a call